Find the signal.
Scale what works.
Most marketing data is noise. FocalSignal builds the HubSpot, automation, and paid media systems that show which campaigns produce qualified leads, then puts more budget and effort behind them.
Marketing services
- HubSpot and CRM automation
- Workflows, lead scoring, segmentation, and nurture sequences rebuilt so sales gets leads that are ready to talk.
- Email marketing and deliverability
- Authentication, list health, and sending practices that get campaigns into the inbox and keep them there.
- Paid media
- Google Ads and Meta Ads managed against cost per qualified lead, with audiences synced from your CRM.
- Analytics and attribution
- GA4, Google Tag Manager, and Looker Studio set up so every lead traces back to the campaign that produced it.
- AI agents and workflow automation
- n8n, Make, and Zapier pipelines, custom Claude integrations, and voice agents that qualify leads before a person picks up.
- Conversion testing
- A/B tests on forms and landing pages, run long enough to trust and reported in plain numbers.
Results from recent work
- 12% more qualified leads, with clear attributionFor an online program management company serving university partners: rebuilt HubSpot workflows, program-level segmentation, lead scoring, and ad audience sync.
- 30% better email deliverability and 7% higher conversionFor HGR Industrial Surplus, while lowering cost per lead.
- Lead qualification handled by an AI voice agentFor a B2B equipment marketplace, alongside a custom campaign analysis tool and automated applicant scoring.
Who runs it
FocalSignal is the consulting practice of Saad Fahim. Saad spent nine years as a field engineer before moving into marketing, and he treats a funnel the way he treated instrumentation: measure it properly, find the fault, fix it, and verify the fix.
Clients are B2B companies, online program managers, and universities that already run HubSpot or a similar CRM and want it to produce more.
- Expert-Vetted on Upwork (top 1%), 100% Job Success
- MSM, University of Illinois Urbana-Champaign
- Certified across HubSpot, Google, Meta, and Zoho
- Based in Raleigh, North Carolina